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05280_Field_OMLJ T29.txt
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1996-04-10
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14 lines
was not that Darwin. McLuhan endures as a
pioneering catalyst. His texts generate relevant
insights, for those prepared to take up his
invitation to mine their depths, but do not offer
the final word. Even his last book, the posthumous
Laws of Media , although ably completed by son
and close collaborator Eric, does not constitute
the scientific summa he had hoped it would. But it
is precisely the scope of his grand and
unexhausted vision, and its resonance with recent
developments, that compels a re-reading in the
1990s.
“. . . Media study considers not only the ‘content’